Television is much less restrictive about language than it was a generation ago. It is not uncommon to hear words that never would have been used in polite conversation in days past, even on the commercial channels. Cable and Premium channels are even worse; HBO seems to have a minimum quota of vulgarities per hour, usually quite gratuitous in their usage.
Let's go back about forty years ago, to an utterance that most found shocking and unbelievably vulgar, given its context, even though none of the words used we objectionable by themselves, it was just the way they were used.
And even then, it was disgusting only if you let your mind put two and two together, and come up with some rather vulgar imagery. As Frank Zappa put it, "What's the ugliest part of your body? I think its your mind." Read more »